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Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day. Sign Up (it’s free!) Marketing News In Your Inbox 4x a Week Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter. Read more Previous Next B2B Marketing Training for 1-1000 that answers every question you have. (And even some you haven’t thought of yet.) Whether you have a minute or an hour, you can learn what you need to know. INDIVIDUALS SMALL TEAMS ENTERPRISE B2B Marketing Events Spark Ideas, Create Connections, and Inspire Action Connect more deeply with marketing humans you trust. SEE ALL EVENTS Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less May 15, 2024 — 12:00 PM ET Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies. AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion May 22, 2024 — 12:00 PM ET Brand awareness brings in your prospects. But if you want AI’s help at the top of your funnel, you’ll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions. Shaping the Future of Marketing With Video and AI May 23, 2024 — 2:00 PM ET Gone are the days when traditional marketing methods could capture the attention of B2B audiences. Today’s buyers wear ’ad blinders,’ making them immune to advertising and generic outreach. Join us as top B2B marketing leaders reveal how they integrate cutting-edge AI with video to enhance their marketing workflows, driving efficiency and deeply engaging their target audiences to achieve remarkable results. Sponsored by Goldcast. Content From the Most Trusted Voices in B2B Marketing Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more... SEE ALL CONTENT Jo Roberts | Article AI Use Across the Customer Journey Means Aligning Across Teams May 10, 2024 The time for experimenting with AI for one-off tasks is over. It’s time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now. Lorena Hathaway | Article B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey May 9, 2024 Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here. Brian Land | Article How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points May 8, 2024 Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers’ key pain points. Read more. Eric Yaverbaum | Article How to Strategize for the Rise of Text-to-Video AI May 7, 2024 Here’s how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what’s ahead. | Article AI Growth Statistics: The Transformative Impact of Artificial Intelligence May 3, 2024 AI’s impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI. Jo Roberts | Article Can AI Save You From Marketing Inferno? May 3, 2024 In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip. James Mullany | Article Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age May 2, 2024 The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It’s time to face reality. Simon Wiggins | Article Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important May 1, 2024 As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. Greg Walthour | Article How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation April 30, 2024 Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more. Andy Springer | Article The Benefits of Using AI in the Sales Process April 26, 2024 Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details. Previous Next Learn, Connect, and Get Inspiration Get B2B Marketing Insight Delivered to Your Inbox YES, I WANT TO JOIN THE SQUAD! Leadership It isn’t a role; it’s a state of mind. MarketingProfs for Leaders (no matter your job title) SEE LEADERSHIP CONTENT MarketingProfs B2B Forum November 12, 2024 — 8:00 AM ET B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic? How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic] May 9, 2024 — 10:00 AM ET This infographic looks at key findings from LinkedIn’s B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform’s tools can help with budget optimization. B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey May 9, 2024 — 10:00 AM ET Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. 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